The 6th Pet New National Goods Conference once again focuses on N&D Microsphere® Technology The 「Key to Breaking Through」in the Innovation and Breakthrough of Pet Nutritional Supplements

On December 18, 2024, the main forum of the annual pet industry conference, co-hosted by the Shandong Pet Industry Association and Pet Home, the 6th Pet New National Goods Conference, was officially held in Suzhou, with over 3500 pet industry peers present to exchange ideas and witness the development and innovation of the pet industry.

As the pet market continues to expand, more and more brands are focusing on the efficacy and safety of pet food;At the same time, voices and doubts such as "functional additions are just hype," "production process conflicts," "functional additions greatly affect palatability," "criticized as 'tax on intelligence,'" "product development lacks new concepts" have emerged in recent years in the pet market, leading us to ponder whether it is difficult for pet food to achieve new breakthroughs? At the 6th Pet New National Goods Conference, Bi Jianjiang, co-founder of Yahua Pet Food, shared the "key to breaking through" in the functional addition of pet food by introducing N&D Microsphere^® technology.

Bi Jianjiang stated that in the process of integrating N&D technology with freeze-drying technology, it was discovered that N&D Microspheres^® solved 90% of the pain points in new product research for brands, including the visualization of nutrition, difficulty in adding specific ingredients, poor absorption effects, and the mere hype of functional ingredient additions, among other issues, by using molecular dispersion technology, intestinal dissolution and sustained-release technology, microencapsulation technology, and other black technologies to solve the aforementioned problems in multiple dimensions.

"We always believe that tangible effects are the foundation of functional products, and Zhejiang A&F University provides rigorous effectiveness tests for N&D Microspheres^® " Bi Jianjiang later stated, ensuring that each microsphere enters the market with authoritative endorsement, providing brands with more direct and powerful promotional content while ensuring the real and effective results of N&D Microsphere's^® derivative products, with the longest feeding trials lasting up to 90 days. Currently, N&D Microspheres^® have 11 ready-made products targeting 11 completely different functional scenarios, and Huijia Bio is continuously developing new microsphere products, which can help brands expand to hundreds of new SKUs, whether combined or added separately.

After Bi Jianjiang's speech, N&D Microsphere^® technology garnered attention from peers due to its significantly improved nutrient absorption rate, visual nutritional supplement form, and the effectiveness certified by authoritative experiments. A brand founder stated: "The emergence of this technology is an 'industrial revolution' in pet food; it achieves a perfect balance between the effects and marketing selling points of functional pet food, efficiently supplementing nutrition while meeting visual demands, which is very much in line with the current needs of the pet market."

In the future, N&D Microsphere^® technology hopes to join hands with more peers to lead pet nutrition from the era of hype to the era of effectiveness.